Disney has developed a fashion channel to feed through YouTube that is inspired by the tweens on their multitude of Disney channel shows. Loaded with a strong dose of the amazingly popular Jonas Brothers’ music and
looks, the show features all tweens prancing the catwalk in front of a young crowd.

The clothing features plaid patterns and layered looks of vests over unlikely dresses or frilled tops.

It’s typical Disney complete with fingerless gloves, gaudy plastic jewelry and bohemian patterns that mix and match.
The models of course are all kids from the Disney channel. The buzz is spreading fast as the video has all ready been viewed over 13,000 times on Youtube.

This is the first time Disney has made their fashion case directly to the tween audience over the internet and previewing the clothing which will be retailed at Target, JC Penney, Kmart, Sears, and Wal-Mart. The Youtube channel also has a Mickey Mouse Fashion Show playing.

Their target demographic is aimed at young adults who are still trapped in their child hood determined to wear a Mickey Mouse clothing line in their teens. Kelsey Ramos, blogger for the LA Times, chides Disney for overexposing its brands. “And who knows, it wouldn’t surprise me if next we saw Twitter updates about Disney food trucks selling Disneyland food around L.A.”. Come on Kelsey can you sing M-I-C-K-E-Y?