Reality star and fashion designer Lauren Conrad is launching a new and more affordable line for Kohl’s in October. The clothing collection inspired by the Cali lifestyle will be called LC Lauren Conrad and will range in price from $20 to $60 (a much lower price point than her Lauren Conrad Collection which went up to about $300 for a simple jersey dress). The line will be available in 300 Kohl’s department stores nationwide and online at Kohls.com.
“We are very excited to announce our partnership with Lauren Conrad, a pop culture icon whose style resonates with our contemporary customer,” said Don Brennan, senior executive vice president of Kohl’s Department Stores.
“We are confident the LC Lauren Conrad collection brings customers both the contemporary style and the world-class brands they want at a price that delivers incredible value,” he said.
Once the collection is launched, the line may expand into accessories, shoes, jewelry, handbags, and intimates. Are you excited to see this new collection or are you tired of Lauren Conrad?
Miley Cyrus and Max Azria’s clothing line isn’t the only collection for Wal-Mart getting buzz. Nickelodeon is teaming up with the discount department store to launch a tween fashion line for its “True Jackson, VP” series for its back-to-school season. The girly and affordable line for Wal-Mart is inspired by the Nickelodeon show about a teen executive named True Jackson (played by 15-year-old Keke Jackson) who works at a fashion company called Mad Style.
Everything in the Mad Style by True Jackson collection will retail for under $14 and will be available in sizes 7 to 16. Nickelodeon and Wal-Mart hope to target the network’s Tween audience between the ages of six t0 eleven-year-old girls.
“We wanted to bring the success of ‘True Jackson’ and the opportunity for customization and a fashion opportunity to as broad an audience as we could,” said Hal Snik, senior vice president of domestic licensing at Nickelodeon. “We want to have cutting-edge fashion at a price point so the girl can mix and match and not go wrong.”
Article and Photo Source: WWD
(Rodarte Fall 2009 Collection, photo: Style.com)
The designer collaborations with Target must be doing well as another line is coming into stores soon. According to WWD, the sisters behind the unique designs of Rodarte will introduce their first Go International Limited Collection for Target stores later this year. The sister duo Kate and Laura Mulleavy, who are relatively new to the fashion world are known for their futuristic designs, use of marbeling patterns and asymmetrical silhouettes.
“What you’ll notice is an amazing eye for detail,” said Joshua Thomas, a Target spokesman. “It’s very feminine, yet very modern.”
The line will include 55 pieces and will be available in most Target Stores nationwide and online at Target.com from December 20th through February 6th. The collection, which will include a rich mix of patterns and fabrics, will range in price from $9.99 for knee-highs to $79.99 for a leopard print jacket.
The great thing about these collaborations is how high-end designers are able to bring their talent to the masses. It will be interesting to see how these designs will translate to everyday wear. Are you excited?
(Rodarte Sisters, photo: WWD)