Archives for posts with tag: collaboration
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Brian Wolk and Claude Morais: the designers behind Ruffian

Macy’s announced last week that it will launch a men’s fashion line which they’ll call Threads & Heirs.  The line will go on sale in 200 Macy’s stores nationwide starting March 2010.  The line will be produced by LF USA’s Oxford Collections. Part of the line will also be designed by Ruffian, which is a New York notable luxury design line. This is yet another design house/retail chain collaboration. Since most are for women, this is notable because this is for the guys.

Ruffian is a line by designers Brian Wolk and Claude Morais.  They’re critically acclaimed designers who have extensive fashion training and a lot of success designing for women.  They draw their inspiration from cinema, European court culture and American iconography. They’re also coming off of a collaboration with the Pennsylvania-based Anthropologie chain of stores.

In an interview with Style.com the two designers talked about what designs the upcoming line will have:

We did great shirts and jackets and blazers in linen, cotton, and plaid. For us, it was personal—we pulled out our favorite pieces from our wardrobe. My favorite plaid shirt, Claude’s favorite blazer—and maybe that’s kind of Ruffian. But it’s so important, I think, because if you love something a lot, generally other people will, too. A lot of it was kind of inspired by where we live, in Williamsburg, Brooklyn. Just walking down Bedford Avenue every day, or riding on the L train, is an inspirational journey. We took lots of pictures of boys from our neighborhood and started from there. We were really lucky—Macy’s was really receptive and really gave us free rein.

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Threads & Heirs design preview

The Threads & Heirs line will not only have luxury designer cred.  It will also be affordable. According to the Macy’s press release, the line will “offer great value”.  It will have tops and jackets prices from $24 for a t-shirt to $99 for a jacket.  The target customer is the 20- to 40-something year old male who is both style conscious but also price sensitive.  The style is described as “cool style with a slim silhouette and unique trimmings.”

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Rodarte

(Rodarte Fall 2009 Collection, photo: Style.com)

The designer collaborations with Target must be doing well as another line is coming into stores soon.  According to WWD, the sisters behind the unique designs of Rodarte will introduce their first Go International Limited Collection for Target stores later this year.   The sister duo Kate and Laura Mulleavy, who are relatively new to the fashion world are known for their futuristic designs, use of marbeling patterns and asymmetrical silhouettes.

“What you’ll notice is an amazing eye for detail,” said Joshua Thomas, a Target spokesman. “It’s very feminine, yet very modern.”

The line will include 55 pieces and will be available in most Target Stores nationwide and online at Target.com from December 20th through February 6th.  The collection, which will include a rich mix of patterns and fabrics, will range in price from $9.99 for knee-highs to $79.99 for a leopard print jacket.

The great thing about these collaborations is how high-end designers are able to bring their talent to the masses.  It will be interesting to see how these designs will translate to everyday wear.  Are you excited?

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(Rodarte Sisters, photo: WWD)