It’s been a few years since a Julie Frederickson got unceremoniously tossed out of the Bryant Park tents for daring to interview Anna Wintour. To Anna’s credit, however, she answered Frederickson’s questions. It was the publicist, Kelly Cutrone, who went ballistic and tossed her. My how things have changed!
As you know, OpenFashion.com has been on Twitter and Facebook for the last few weeks following the fashion week shows happening in New York, London, Milan and Paris. The shows, the clothes and the buzz are exciting and fun to keep up with.
However, once the shows got across the pond to Europe, the innovation kicked up a notch.
It started with Burberry Prorsum broadcasting live from London Fashion Week.
screen shot from the live Burberry Prorsum show
Then in Milan Twitter simply blew up when Federico Marchetti, the CEO of an Internet site Yoox.com, and bloggers BryanBoy, Tommy Ton, Garance Doré and Scott Schuman got the front row at the D&G show.
Today Alexander McQueen had brilliant webcast of his Paris Fashion Week Spring Summer 2010 runway show today at 2:15pm Paris time. He paired with SHOWstudio, which is headed by photographer Nick Knight. SHOWstudio is known for incorporating innovation into how they present fashion to the world and just opened a space in London a few weeks ago.
In an interview with WWD, McQueen talked about wanting to break new ground in how the public views fashion by making it more accessible.
“I want to break new ground in the way the public sees and understands fashion,” McQueen told Women’s Wear Daily, fashion’s top trade journal. “I want to generate something for a wider audience,” he added, acknowledging he is embracing new media such as Twitter with great passion. Weary of seeing snippets of his shows on YouTube, he joked, “Really, what I’m aiming for is world domination.” (quote from star.com: Alexander McQueen brings once-exclusive show online)
If you missed it, the webcast link is up on McQueen’s website: Alexander McQueen’s Plato’s Atlantis Spring/Summer 2010 webcast.
Hopefully, it will stay up so that everyone who wants to see if gets a chance. It’s a great 17 minutes.
screen shot of the beginning of the McQueen SS10 show
screen shot of the end of the McQueen show
You can follow McQueen on Twitter at @McQueenWorld and SHOWstudio here @SHOWstudio. Both McQueen and SHOWstudio get top marks for innovation. The runway setup and video cameras on rails just made it all a great show.
Burberry and McQueen aren’t alone. Others are planning to join this web trend.
- Louis Vuitton has been promoting its planned October 7th show very aggressively on Facebook: Louis Vuitton Women Spring/Summer 2010 Live Fashion Show on Facebook. Last I checked, there were over 46,000 people who’d RSVPed that they’d “attend”. Since we all know 46,000 people won’t be there in person, that means all of these people have indicated they’ll watch the webcast. People will have 24 hours to view the show. Then, I guess, the video will be taken down.
Let’s see how many make the time to tune in tomorrow live. There were so many people trying to view McQueen’s show that there simply wasn’t enough bandwidth and many didn’t have a chance to view it live. If the response to the Vuitton show is similar to McQueen’s the same thing might happen.
We’re witnessing the democratization of fashion, and that’s incredibly exciting!