Archives for posts with tag: Rodarte

As we mentioned a few weeks ago, Rodarte has designed a collection for Target which will go on sale from December 20th to January 31st.

Here is a video from shot by 13 year old, Tavi Gevinson, writer of the Style Rookie blog.  She caught up with Kate and Laura Mulleavy as they were out in “the middle of nowhere”, aka North Dakota, shooting the ad campaign for the collection.

This collaboration is inspired by a trio of films: Harold and Maude, Bonnie and Clyde and Rosemary’s Baby.  The pieces will be priced between $9.99 to $79.99. As the muse for the line, Tavi has worked with the Mulleavy sisters since August.  What a lucky girl!

More links:

Now it’s been days since the end of New York Fashion Week.  In fact, London Fashion Week has come and gone, and Milan Fashion Week is two days in.

However, people are still talking about the Spring Summer 2010 Rodarte show.

Here is the video from The video includes Kate and Laura Mulleavy, the sister duo designers themselves, talking about how they “destroyed” the fabrics and only then were they beautiful.

It’s not conventional beauty but beauty created from torn and scarred things, which, honestly, is a bit more beautiful because it’s been distressed.  I think of it as the beauty you see in the eyes of a woman who has suffered through something horrible, but the photographer catches something about her that makes her radiant.  Think of a picture of Aung San Suu Kyi who is being held under house arrest in Burma aka Myanmar.  She is pretty, but there is a tortured beauty about her that’s moving.

Image courtesy of the Nobel Peace Laureates Summit website

Image courtesy of the Nobel Peace Laureates Summit website

It’s a beauty you have to reflect upon a bit to appreciate.

The New York Times’ fashion blog The Moment put together all the rave reviews for the show:

  • “The ravens rose at Rodarte. With a smoke-filled runway beneath them, models wore outfits resembling the contradictory symbol of darkness and survival.” (Associated Press)
  • “A spectacular and the original display.” (Fashion Week Daily)
  • “Urban warrior princesses, patchworks Amazons whose ragged finish and spaghetti-like entanglement of materials was shockingly new.” (Fashion Wire Daily)
  • “The most dramatic, intense and striking craft work came from Rodarte, where the sisters Laura and Kate Mulleavy create clothes with a story literally woven in.” (International Herald Tribune)
  • “The Mulleavys, Kate and Laura, know a little something about playing dress-up.” (Los Angeles Times)
  • “A glimpse of devastation with a shot of futuristic glamour that we can only hope to adorn ourselves in once the world ends as we know it.” (Refinery 29)
  • “Married primitivism to the sisters’ ongoing interest in futurism.” (
  • “Filled with ripped and wrapped dresses made of fabric distressed in a half-dozen ways, this dramatic collection wowed.” (StyleList)
  • “Somewhat bizarre thought-processes resulted in some bizarrely beautiful clothes.” (The Daily Telegraph)
  • “Some wonderful pieces with a daring that would scorn a reality-TV style show.” (The New York Times)
  • “True to form, there was little — let’s be honest, nothing — in the collection that could be worn to most offices. These are clothes for artists, special events and collections. It’s hard to imagine that they could even be dry cleaned. Yet they get you thinking.” (The Wall Street Journal)
  • “Those Rodarte girls sure know how to work a theme.” ( UK)
  • “If spring was another feather in the caps of Rodarte’s Kate and Laura Mulleavy — and it was, no question — the plumes would be black.” (Women’s Wear Daily)

The pictures and video from the show has great designs with intricate craftsmanship.

These sisters are on a roll! In just they won the women’s wear designer of the year award from the Council of Fashion Designers of America. They’ve also announced an upcoming line for Target and, let me say, the Target designer lines always seem to work well. They will also work with William Morris Endevor to develop collaborations and publishing products. It’s going to be interesting to see how they’ll leverage the cult following that they have now. However, I’ve no doubt that they will.

Here is the complete show from Swarovski TV in two parts.

Part 1:

Part 2:

You can watch the full video of the show on their website: Rodarte (it’s a few clicks to get to it – basically video and then Spring 2010).

Here are pictures of every look in the show from Rodarte Spring 2010 – Complete Collection

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(Rodarte Fall 2009 Collection, photo:

The designer collaborations with Target must be doing well as another line is coming into stores soon.  According to WWD, the sisters behind the unique designs of Rodarte will introduce their first Go International Limited Collection for Target stores later this year.   The sister duo Kate and Laura Mulleavy, who are relatively new to the fashion world are known for their futuristic designs, use of marbeling patterns and asymmetrical silhouettes.

“What you’ll notice is an amazing eye for detail,” said Joshua Thomas, a Target spokesman. “It’s very feminine, yet very modern.”

The line will include 55 pieces and will be available in most Target Stores nationwide and online at from December 20th through February 6th.  The collection, which will include a rich mix of patterns and fabrics, will range in price from $9.99 for knee-highs to $79.99 for a leopard print jacket.

The great thing about these collaborations is how high-end designers are able to bring their talent to the masses.  It will be interesting to see how these designs will translate to everyday wear.  Are you excited?


(Rodarte Sisters, photo: WWD)