Archives for posts with tag: recession

Were Crocs ever cool? Crocs are fading into history fast only lasting a year on the now scene and the feet of kids.  The adults who imagined croc coolness and wore them were actually pretty much being chuckled at behind their backs.  I mean George W Bush wore them can you imagine Obama and Michelle donning a pair? I doubt it!

The question now becomes can the company that created Crocs survive? Coming up with new designs may not be enough according to some researchers.

According to the Washington Post, Croc has laid off 2,000 workers and has a mountain of debt.

They are trying to find a re-finance plan.  It sounds pretty dire to most casual readers.  However John H. Duerden, the CEO for Croc made an impassioned defense of his company on his blog and sited expanding sales and web traffic as evidence the comfortable and durable plastic boat shoes would survive.

He also pointed out a lot of people like to take shots at the success story companies.  I guess I am one of them, sorry John your shoes are ugly.  Make them pretty and small enough to look nice on my feet and we might talk!  He does point out that they have expanded too fast and there are different styles of Crocs but I still don’t like them, SORRY! I do understand that people who spend a lot of time on their feet or who are recovering from injuries find them relieving.

Maybe its time for a less durable and more fashionable shoe line!

Old dogs are learning new tricks as the recession is playing out in a slow fashion. JC Penny’s has launched their new ad campaign for back to school specials and are engaging every type of popular technology to deliver the news. They released an ad to catch the kids enjoying the summer releases in theaters that runs about 60 seconds. The location is the familiar school cafeteria where a fashion show just happens to break out showing off the new JC Penny looks for fall. Penny marketing is utilizing a dance track from Hockey, called “Too Fake” and they have launched as a co-sponsor for the bands tour schedule coinciding with the media blitz.

The cafeteria bit has been warped into a television commercial and is providing pricing to entice money conscious teen agers watching their clothing dollars like they have never had to before. Mom and Dad’s credit cards are either cut up ala Dave Ramsey or over the limit this year. The ad agency for Pennys (Saatchi & Saatchi) has the message integrated in all the popular ways, Facebook pages, digital ads and mobile phone contests. Don’t forget the website kicks into high gear as well. This campaign has all the signatures of a winner with new content coming out as we write this to showcase skateboarder Ryan Scheckler. JC Penny’s is combining their old school quality and value with forward thinking styles and marketing. I think they are a survivor!

Source: Brandweek