For me, this is a very sad story. We sent out a tweet about it on March 5th linking to an article in The Independent. This is how that piece starts out:

The photograph shows a starkly handsome Chinese man walking with a model’s measured gait, and wearing a rag-tag but well co-ordinated overcoat on top of a leather jacket. His eyes peer into the middle distance, in what one fan described as “a deep and penetrating way”, and he strides confidently forward.

But this is no catwalk model. This is a homeless man in the city of Ningbo. And now a band of web followers are calling him the coolest man in China.

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