Reality star and fashion designer Lauren Conrad is launching a new and more affordable line for Kohl’s in October.  The clothing collection inspired by the Cali lifestyle will be called LC Lauren Conrad and will range in price from $20 to $60 (a much lower price point than her Lauren Conrad Collection which went up to about $300 for a simple jersey dress).  The line will be available in 300 Kohl’s department stores nationwide and online at

“We are very excited to announce our partnership with Lauren Conrad, a pop culture icon whose style resonates with our contemporary customer,” said Don Brennan, senior executive vice president of Kohl’s Department Stores.

“We are confident the LC Lauren Conrad collection brings customers both the contemporary style and the world-class brands they want at a price that delivers incredible value,” he said.

Once the collection is launched, the line may expand into accessories, shoes, jewelry, handbags, and intimates.  Are you excited to see this new collection or are you tired of Lauren Conrad?