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keke4keke5Miley Cyrus and Max Azria’s clothing line isn’t the only collection for Wal-Mart getting buzz.  Nickelodeon is teaming up with the discount department store to launch a tween fashion line for its “True Jackson, VP” series for its back-to-school season.  The girly and affordable line for Wal-Mart is inspired by the Nickelodeon show about a teen executive named True Jackson (played by 15-year-old Keke Jackson) who works at a fashion company called Mad Style.

Everything in the Mad Style by True Jackson collection will retail for under $14 and will be available in sizes 7 to 16.   Nickelodeon and Wal-Mart hope to target the network’s Tween audience between the ages of six t0 eleven-year-old girls.

“We wanted to bring the success of ‘True Jackson’ and the opportunity for customization and a fashion opportunity to as broad an audience as we could,” said Hal Snik, senior vice president of domestic licensing at Nickelodeon. “We want to have cutting-edge fashion at a price point so the girl can mix and match and not go wrong.”

Article and Photo Source: WWD