Were Crocs ever cool? Crocs are fading into history fast only lasting a year on the now scene and the feet of kids.  The adults who imagined croc coolness and wore them were actually pretty much being chuckled at behind their backs.  I mean George W Bush wore them can you imagine Obama and Michelle donning a pair? I doubt it!

The question now becomes can the company that created Crocs survive? Coming up with new designs may not be enough according to some researchers.

According to the Washington Post, Croc has laid off 2,000 workers and has a mountain of debt.

They are trying to find a re-finance plan.  It sounds pretty dire to most casual readers.  However John H. Duerden, the CEO for Croc made an impassioned defense of his company on his blog and sited expanding sales and web traffic as evidence the comfortable and durable plastic boat shoes would survive.

He also pointed out a lot of people like to take shots at the success story companies.  I guess I am one of them, sorry John your shoes are ugly.  Make them pretty and small enough to look nice on my feet and we might talk!  He does point out that they have expanded too fast and there are different styles of Crocs but I still don’t like them, SORRY! I do understand that people who spend a lot of time on their feet or who are recovering from injuries find them relieving.

Maybe its time for a less durable and more fashionable shoe line!